Online eCommerce Platform:
E-Commerce is also known as E-Business, or electronic business, It is simply the sale and purchase of services and goods over an electronic medium. It also involves electronically transferring data and funds between two or more parties.
The checkout process including accurate computation of pricing, taxes, shipping rates and costs are automated (automatic work) to give customers an immediate idea of how much they’ll be paying on items they select for purchase item.
2- Website builder.
If you don’t have a website, e-commerce software can help you build one from the base. It provides design templates for you to quickly create a professional-looking website and storefront based on your preferences.
3- Central database.
You get a centralized place for easy storing, access and retrieval of product information, customer data, accounting transactions, product listings, browsing histories, and payment and shipping status.
4- Search function.
E-commerce platforms are capable of listing, categorizing, and updating new products together with descriptions, pictures, and feature lists. Search functions make it simple for shoppers to find the products they’re looking for.
Most e-commerce solutions are able to integrate with various business apps which give services to allow you to handle various tasks like accounting, email marketing, order fulfillment, and payment processing, within a single system.
6- Marketing tools.
You can use an array of tools to come up with targeted campaigns, SEO or digital marketing optimization strategies, and branding image reinforcement. You can use your e-commerce software tool to enhance your website’s marketing, promotion, and branding.
7- Analytics and reporting.
This software helps you to analyze and identify trends and patterns. You’ll get to know what is working or not, and craft strategies to improve revenues. Patterns which affect customer buying habits, providing you insights and stats on customer demographics, keywords, and click streams.